Not to be outdone by the free grilled chicken giveaway at KFC, El Pollo Loco decided they were going to give away some free chicken of their own on April 28th. Rather than simply giving away a free drumstick, El Pollo Loco jumped to the next level by giving away a drummie, a thigh, two tortillas and, of course, salsa from the salsa bar was included. There was a catch, however, that you had to say “I wanna taste the fire” when you ordered. Being my shameless self, I had no trouble proclaiming my desire for fire when I reached the front of the long line.
Within a few minutes, I had received my food. They were working like an assembly line in the back of that restaurant, giving them the edge on KFC for timeliness.
The heart of fast food is its ability to satisfy (at least in the short term) while remaining at impossibly cheap prices. These two essential elements are really quite reliant upon each other, because it is hard to achieve gastro-satisfaction if you think you are paying too much.
On my trip to El Pollo Loco in El Segundo, I had high expectations. Being a fan of Taco Bell, I have always been told to try it. When I arrived, the menu completely confused me. I couldn’t figure out what was what except for the value menu. Having been around since 1975, you would think they could have figured out a way to just show a list of the food they offer, but no. Instead, I stood silent for a long time at a loss of what to order.