Perhaps one of the most uniquely puzzling marketing campaigns of the last year has been that of Domino’s Pizza. In extolling the virtues of their “new recipe” pizza and remarking on how much it has improved, Domino’s is tacitly admitting that their old pizza was not, for lack of better words, particularly good. Given that we were marketed to relentlessly by Domino’s back when their pizza was “not particularly good,” why should we give our valuable pizza dollars to them now? Even with their new recipe, Domino’s is only marginally better than upper tier oven pizzas. The answer, though, lies in their prices. Their special of three medium pizzas for $5.99 each is unmatched, right? Not so fast.